Joseph Wright's 'Vesuvius from Portici'

Scottish Labour: do you want to ******* win?

May 15, 2015 Posted by :   Stewart 1 Comment

A thought experiment for Scottish Labour: do you want to ******* win?

That big question is one that was put by a senior SNP figure with regard to the independence referendum.

Of course, Yes Scotland didn’t win. But we did increase support for independence by 20 points. And that “******* win” focus drove our extremely successful grassroots and social media campaign (of which I was head and which delivered unprecedented levels of engagement with undecided voters). The SNP have continued with that kind of campaigning. Judging by 7 May, it seems to be working out OK for them.

But let’s talk about you. Do you want to ******* win? Because you’re not behaving like it. The one sure thing that ensures Scottish Labour’s extinction is business as usual. Newsflash: business as usual includes fratricidal in-fighting. You’ve had four leadership elections since you last won at Holyrood. Does that sound like a formula for victory?

Oh I know, inside the party it feels like a struggle between the Cavaliers and Roundheads, or the Crips and the Bloods, but, to the rest of us, it’s like one of the less exciting scuffles of the Bash Street Kids. On the deck of the Titanic. After it had sunk. Into Vesuvius.

Wake up. Blairite, Bennite, Brownie or tevers: there simply aren’t enough of you left to afford the luxury of civil war.

I’m not saying Jim Murphy is the perfect leader for you – or indeed necessarily the right one for now. I’m saying that what is needed is not a new leader but a completely new way of being Labour in Scotland. It’s the only way to survive. You have less than 12 months to do this before the Holyrood elections. Do you think the SNP might be up for that fight? Do you think they’re squabbling about who should be leader? Do you think their campaign machinery is a backwards, shoddy mess?

I’ve worked with the SNP at Yes Scotland. I’ve seen their focus, organisation and discipline. I’ve seen the talent they’ve got on their side. I’ve seen the vast numbers of enthused volunteers they have. You should be afraid. Be very afraid. Because the UK general election was not the main event for them.

The biggie for the SNP is May 2016. They’re coming for you again. Are you ready?

So on the Left, you should find a way of working with Team Jim. On the Right, ditch the “we know best” Blairite/Brownie arrogance because it’s that which has got you where you are right now.

Your problems go much deeper than mere policy issues. Your party is broken. Your activists are despairing. You have forgotten how to organise. You have forgotten how to campaign. You have lost the trust of your supporters. All these things will be for ever unless you make a radical commitment to change Labour.

I’m not in your party any more. (Here’s why I left Labour.) But I care enough for Scottish social democracy to offer some words of advice (even though I should be working on social media strategy for a client).

UDI for Scottish Labour

You need to have different policies from the English Labour Party. The desires of the swing voters they need to reach and they ones you need to reach are radically different. Nouveau Blairism may play well in the swing seats of middle England but it will kill you stone dead in Scotland. Sorry, stone deader. Get wiped out in May 2016 and the UK Labour party might start to think of Nicola Sturgeon’s party as being a bit like the SDLP. Some down there might start to ask why should they waste resources on a lost cause when there’s a party they could kinda, maybe work with. It’s not like UK Labour did its Scottish operation any favours in the general election, is it?


When did you last excite us? When did you last envision transformational change? When did you last think about what social democracy means in the globalised 21st century? When will you realise that it’s not enough to tinker around the edges (x more nurses, z more modern apprentices, y on earth should we vote for you). You can only beat the SNP by out-thinking them on the level of strategic policy depth. Attack them on their record at Holyrood by all means (especially around civil liberties and the UCRN) but you need to actually have a better product.


If there’s a weakness in the SNP’s constitutional platform, its full fiscal autonomy. In my view, it’s not a shortcut to independence but a booby-trapped, quagmired cul de sac, which combines the worst of both worlds. Come up with a better plan that goes far further than anyone could imagine – a vision of devo maximus with sums that add up in Scotland’s favour. The SNP outflanked you on the Left, why not outflank them back on devolution? Also, go where the SNP does not and promise to devolve far more powers to the local level.


Some 40% of your (former) voters support independence. If you ever want me and people like me to vote for you again, find a way to include support for independence in Scottish Labour’s culture and narrative. If your reaction is: “sod off and vote SNP” then you’re doomed because most of those voters have already done that. Wouldn’t you like them to come back? Don’t be the party of the Union. In the eyes of many of your voters, it stands for privilege, corruption and a status quo that does not benefit them in the slightest.

Balance the economy

Some people have far too much money – and some don’t pay their taxes. Many people live in poverty despite working. Others cannot find secure employment. Scotland’s economic infrastructure is poor and this is not an easy country in which to start a business. Find a way to balance the rights of employees, the responsibilities of the very wealthy, the requirements of the environment and the needs of small and medium-sized businesses, which are, after all, the engines of the economy. Seek to simplify the tax system to close loopholes and iron out anomalies. The Tories are the party of big, bureaucratic business. Why not be the environmentally-friendly, socially-just party of SMEs? Will, it be easy? No. But what’s easy is slipping the oblivion which is beckoning to your party the way it is now.

Reinvent party membership

When I was in the Labour Party, membership largely meant meeting once a month to discuss the previous meeting’s minutes, leavened by odd bouts of canvassing with a clipboard and out-of-date voter information. (From reports I heard of the No campaign’s grassroots work, it sounds like not much has changed in Labour.) Also, as a constituency delegate to conference it was very, very apparent that the members’ views were irrelevant to decision-making. (An additional illustration, my ballot for the 1994 leadership election arrived a couple of days after Tony Blair won.) Devote time to reinventing what it means to be a member of the Scottish Labour Party. Give your members meaningful and enjoyable involvement, a trick the SNP seem to manage. And for the love of Pete, bring your data systems up to date PDQ.


It’s gotta go. We can’t afford it. It’s immoral. End of.

Be patient

Finally, unless Nicola Sturgeon is caught on camera singing Tomorrow Belongs To Me in a Margaret Thatcher wig, you’re almost certainly not going to be in government in Scotland until at least in 2020. That’s a long time to be in opposition but that’s the price you pay for decades of organisational incompetence.

Fix it now or die. 

The red flag

Labour’s Scotterdammerung has been years in the making

May 8, 2015 Posted by :   Stewart 5 Comments

I have a few words of comfort for my Labour friends at what must be a very difficult time.

First of all, I didn’t vote Labour. Sorry but it didn’t even occur to me for one second to vote Labour.

Part of me would have liked to have had at least some small tug at the heartstrings. I was in the party for ten years but nope, nothing.

And I really believed in you. I was secretary of my branch, on the CLP executive, the chair of Edinburgh University Labour Club, a candidate in a council election. More times than I can remember, I trudged the doorsteps of people with no hope and told them to vote Labour one more time.

You failed them. You failed in 1987. You failed in 1992. Worse, you failed in 1997 and beyond.

I’ll spare you the “Labour left me” spiel. You’ve heard it before. Thousands of times. But perhaps you should have listened.

When I phoned up Labour HQ to cancel my membership the response I got was a tired “OK, then”. Nothing else. No interest in why. The other week I changed broadband provider. Virgin were very interested in why I was leaving and offered me all sorts of reasons not to. If only Labour cared about its members, activists and voters that way.

Back to now.

It wasn’t just your lacklustre campaign that didn’t call to me, although, that said, the grim Westminster arithmetic of Vote X Or You’ll Get Y didn’t appeal. I spent two and a half years campaigning to get Scotland away from that anti-democratic nonsense.

And what was all that “when was the last time the largest party didn’t form the government” guff? You need to base your campaigns on something more inspiring than a particularly nerdy pub quiz question.

So here we are. The party of Nye Bevan and Barbara Castle has been outflanked on the Left by the party of Gordon Wilson and Fergus Ewing. Well played.

You got yourself in such a fankle that the SNP’s claim that a vote for them would make Labour be Labour actually made sense.

Don’t blame the SNP for your failure. That’s how losers think. It’s not time to blame the SNP. It’s time to don sackcloth and ashes and crawl to your former voters on your knees saying: “Mea culpa, mea culpa, mea ultima culpa.”

Oh, I forgot the words of comfort. Here they are: every disaster is an opportunity. Failure hurts but it is the best teacher.

Feeling better? Good.

There are more words of comfort coming but first you need to read on.

You are facing an extinction level event and if you make a single mistake your party is toast. You’ve wandered down the primrose path to 7 May for years and now you stand right on the very edge of the precipice.

You’ve had opportunities to change and ignored them all.

In 1988, you lost Glasgow Govan to the SNP. You could have sorted out the sorry state of your local parties then but, no, you blamed the candidate and tinkered with selection procedures.

In 1997, you had the chance to change Britain as radically as Thatcher did (but in a progressive direction) but, no, you ran out of ideas, bottled it over the House of Lords and PR, and dragged us into Iraq.

From 1999, you had the chance to make devolution sparkle but you had minimal ambitions, rewarded donnert loyalty over edgy ability and saw your talent trudge off to Westminster, with its fat expenses.

In 2007, you received fair warning that the SNP were a credible threat when they formed a government. In 2011, that was reinforced, when they got an absolute majority.

Still, Scottish Labour was treated as a branch office – and Scottish Labour supporters treated as vote fodder. Apparently it was OK if they lived in poverty for generations, as long as they trudged through the polling stations to put their X in the right box. Far better to focus on swing voters in Tory marginals in England than worry about your base, eh? Who else are they going to vote for?

I think you have your answer now.

The last, the greatest, failing came during the independence referendum. I worked for Yes Scotland. (I’m not a “Nat”. I want to live in a modern, social democratic country, you see?) You could have killed independence stone dead if you’d come up with strong devolution proposals. But you gave us Devo Nano – an embarrassing farce. I can’t tell you the relief we felt in the Yes office when we saw the paucity of what official Labour had to offer.

See the geniuses who advocated Devo Nano? Hunt them down and expel them the way you hunted down and expelled the Militants in my time as an activist.

Also, the answer is not Gordon Brown. Unless, that is, the question is: “Which New Labour archiect with a PFI obsession trashed the economy with his light touch on banking regulation?”

Carrying on as you were guarantees total oblivion. If you think what’s just happened is bad, just wait and see what the Scottish electorate have in store for you on 5 May, 2016. It’ll make 7 May, 2015, seem like a children’s tea party.

Oh, and you’re on your own. UK Labour made it clear during the General Election that they don’t give a flying one about you, with Jim Murphy being hung out to dry more than Alex Salmond’s Declaration of Arbroath tea towel.

Mind you, how will you cope without the electoral genius of Ed “The Stone” Miliband? “I’d rather have a Tory government than work with the SNP” was one of the most striking political moves I’ve seen.

English Labour will need to tack to the Right to win voters in England. That will destroy you.

Remember how entrenched interests blocked Barbara Castle’s “In Place of Strife”? Remember how the failure to address problems with the trade unions festered and let Margaret Thatcher impose a viciously anti-union solution? Remember how that doomed you? Learn from history.

If you want to survive. If you want to be more than a punchline in 2016 it’s time for courageous reinvention. And you will need those Blairite qualities of being best when you are boldest and thinking the unthinkable.

  • It’s time to take a leaf from Murdo Fraser’s book and declare UDI.
  • It is time to reinvent what being a social democrat means in the 21st century.
  • It’s time to develop a separate policy platform on which to engage the SNP. You didn’t do that in this election campaign. If you had offered an independent vision maybe it would have been different.
  • It’s time to reinvent what being a party member actually means.
  • And it’s time to make your peace with independence. I campaigned with my comrades in Labour For Independence. You treated them like the enemy. Yet, it turns out, they were more in tune with 40% of your voters than you were.

When the hell did you become the party of the Union?

I am a social democrat. I am a proud trade unionist. I believe in the labour movement. I passionately believe Scotland should be independent.

I am your target voter. Those are the only words of comfort left for you.

If, with heads uncovered, swear we all to bear it onwards til we fall, will you make the leap of imagination necessary to make me vote for you again?

Nicola Sturgeon insult bingo

Let’s play Nicola Sturgeon insult bingo

Apr 21, 2015 Posted by :   Stewart No Comments

I’m not in the SNP but if anything is going to make me more likely to vote for them, it’s the hysterical insults piled onto Nicola Sturgeon by right-wing M25 media types. In honour of that, I’ve produced this bingo card so we can all fully appreciate their swivel-eyed ravings.

To my Labour friends who revel in this stuff: have decades of kickings from the Mail, the Sun, the Express, the Times and the Telegraph not taught you that your enemy’s enemy is most certainly not your friend?

Please note how many of the insults used belittle her status as a woman. No-one who claims to be “progressive” can applaud that.

To my SNP friens: if there’s anything that makes it less likely to vote SNP, it’s the online abuse received by journalists, politicians and others who hold the party to account. I could have made a similar bingo card using words all to familiar to the Scottish Twittosphere.

To her great credit, Nicola Sturgeon has spoken out against this kind of nonsense. Listen to her. She know what she’s talking about.

Twitter fail whale

Twitter fail of #BattleForNumber10

Mar 27, 2015 Posted by :   Stewart No Comments

Regardless of whether you felt Ed or David won #BattleForNumber10, social media lost. Well, maybe not social media but Twitter etiquette did.

Both the big parties hammered out corporate graphics with key messages. So far, so standard. But they insisted on almost constantly demanding retweets.

Aside from the uninspiring imagery and the paucity of vision in the messaging, what’s the problem, you may ask?

First of all, it looks gauche. Asking for RTs should be held in reserve and used very, very sparingly. Constantly seeking retweets gives a sense of desperation. It’s almost, indeed, like these two political parties don’t understand how to connect with real people.

The other reason for not asking for retweets is that it is functionally useless. Anyone who has enough Twitter followers to make their retweeting worthwhile already knows how Twitter works. They already know that if they want to share something with their friends then they can retweet it. They also have a much better idea of what is of interest to their followers than anyone else. Let them be the judge cos ye cannae make them retweet you no matter how much you ask.

As well as desperation, it carries a tang of that familiar Westminster entitlement, especially the Tory effort. “We’re not really interested in communicating with you, just act as a broadcaster for us.”

But the cardinal sin that has been committed here is that these two organisations are not focused on the audience. These parties are focused on their own communications desires and not on providing what is relevant and interesting to people they are talking to. In short, they are thinking about themselves, not about the voters. (Plus ça change n that, ken?)

Who are these graphics for? Surely they should be aimed at undecided voters. What you want from undecided voters is not that they retweet your material, but that they, you know, vote for you. The “please retweet” message is wasted space.

The secret is to make content that’s relevant, compelling and of interest to the people you want to reach. Seed it into conversations that your supporters are having with people in target voter groups and let the organic power of content do the rest.

This requires a bit more effort, a lot more imagination and a real understanding of the interests and cares of the people you are trying to reach. That’s what I love about social media. It forces our political masters to connect directly with us.

And speaking of connection, did you spot the way the two big parties answered replies to their tweets?

Me neither. That’s because they didn’t. They’re broadcasting, not talking. And social media is about talking.

A much better way to do it was demonstrated by Plaid Cymru on the parallel discussion. (Declaration of interest, they’re a client of mine but I did not produce this image.)

It’s short, sharp with an inspiring message. It’s a clear, striking image – and a not a picture of a politician. The crucial thing is to note that Plaid Cyrmu quickly answered the first reply

Social media is about conversation, not begging for retweets.

Stewart Bremner's book of indyref graphics

Foreword to Stewart Bremner’s book of Yes graphics

Mar 20, 2015 Posted by :   Stewart No Comments

Stewart Bremner, Yes Scotland Digital’s graphic designer and artist, played a crucial role in our campaign for an independent Scotland. He has now produced a beautiful book, packed with some of the images he created. Stewart created a lot of material in his spare time – both before and after he joined my team. His output was prolific, showing his dedication and professionalism.

With a selection of graphics from each month, it’s a very moving chronicle of the arguments we made but also serves as a guide to the discussions we need to be having. You can buy Stewart’s book here.

Stewart very kindly asked me to write a foreword, which I reproduce here to give you a flavour of what he has produced.


Stewart Bremner’s art came to define the look of Yes Scotland’s very successful digital campaign.

While we lost the vote, the Yes campaign increased support for an independent Scotland by between 15 and 20 percentage points. In 2011, some 900,000 people voted SNP – roughly analogous to support for independence. In 2014, 1.6 million people voted Yes. We did this together in the face of the might of the Westminster establishment, an almost universally hostile print media and a series of increasingly desperate No campaign tactics, from being told that we couldn’t use our own currency to the vague, hyperbolic mumble that was “the Vow”.

We overcame these obstacles together on the doorstep – and through social media, which is the electronic equivalent of chapping doors and chatting to neighbours.

The wonderful thing about the Yes movement was that it was vibrant, organic and powered by fantastic content: pictures, video, writing and graphics. We did everything we could to support the efforts of emerging media platforms. Wherever there was great content being produced, we would jump on it and share it with our increasingly large social media audiences.

While such grassroots, “organic”material is very powerful, organic also needs seeding, watering and exposing to sunlight. Part of my job as Head of Digital at Yes Scotland was to make sure that we recognised and encouraged people producing the kind of content that we wanted to see, the kind of content that would persuade undecided voters to make the decision that Scotland’s future is better in Scotland fans.

That was how Stewart’s work first came to my attention. There were many people making great use of imagery in the wider Yes movement – and some people doing fantastic work, but Stewart’s work stood out for me. It captured the passion – and the compassion – of the core spirit of the Yes movement.

Yes, we had slick “corporate” images at our disposal – and these played their part but to campaign on social media, you need to grab people’s attention very, very quickly. You need to be inventive. You need to be imaginative. You need to to to playful or striking.

One look does not fit all. Campaigning on social media means pushing multiple messages to multiple audiences on multiple platforms in multiple ways to drive multiple conversations. Stewart’s art was perfect for this – and it reached literally millions of people. His imagination would roam across the messages of the day, latch onto a promising idea and turn it into something visually striking that we could then deploy to reach a target audience. And we spent a lot of time analysing all our work to make sure that it was reaching beyond those who had already followed us on social media, that it reached people who weren’t yet engaged with us and that it spoke to them.

My philosophy as a manager is not to hire people who will do what I want. I hire people who will amaze me and exceed my expectations. Stewart certainly fitted those criteria – and at Yes Digital I was blessed in the creative, reliable, committed people I worked with.

This book is a moving chronicle of the evolution of the Yes movement’s conversation with the people of Scotland. That is conversation is not yet finished, despite us losing the vote on 18. September, 2014.

I believe that we will ask ourselves again, perhaps in the none-too-distant future, if we want to take control of our own resources, our own country and our own destiny. When we have that conversation, we will need art like Stewart’s. We will need people like Stewart Bremner, whon can engage and enthuse and entertain and convert.

We will need to win next time and to do that we need to start working today, so this is not a history book. This is a book packed with the images that can inform discussions today. We need to start working today for the next independence referendum. We need to continue educating and entertaining and converting. And Stewart’s art is perfect for that. I look forward to seeing what he produces next time round.

– Stewart Kirkpatrick was Head of Digital at Yes Scotland from August 2012 to September 2014. A former Editor of and the Caledonian Mercury, he is a digital content strategist and social media consultant.

As I mentioned, you can buy the book here.

The NewsShaft team hard(ish) at work(ish)

Saying ‘bampots’ on the Today programme and nearly swearing on News Shaft

Mar 5, 2015 Posted by :   Stewart No Comments

In the past few weeks, my mellifluous tones have been inflicted on two very different kinds of web audio.

The first was BBC Radio 4’s Today programme. Pace disruptive media but this MSM behemoth is still a big deal and, while I really enjoyed it, I was absolutely terrified. So overwhelmed was I that I didn’t even ask about a fee. I did, however, manage to use the word “bampots” on air and can now retire happy (apart from the fact I can’t afford to and will have to work ’til long past I’m dead).

Today provide their clips as short, embeddable segments on individual web pages. See atomisation, see clever? For example, here’s me (“bampots” at 01:41):

Today, as opposed to Today, I was the guest on News Shaft, a politics and news podcast from the ever-inventive team behind Dateline Scotland and Scottish News. This time I did mention a fee and they said that they’d let me on for for nothing but if I wanted to make a donation, I should go to

Their approach and set-up is very professional. In terms of the post-indyref media space, they have established themselves as being innovative and committed to high production values. And, if my maths are right, they are second only to Wings in terms of crowdfunding heft.

We will do the indyref dance again. And when we do, those of us who want to put Scotland’s future in Scotland’s hands need professional media outlets to provide scrutiny and a different perspective from the Westminster Establishment’s well-funded mouthpieces.

Wings will be around for a long time to come. So, I suspect, will the NewsShaft team (in whatever guise). Who else?

Anyway, here’s the podcast. Despite extensive briefing on not swearing, I nearly blurted out “bloody” at 24:38. Oh and Springtime For Hitler is at 2:10.

Cutting from the Times newspaper

‘Leading digital media consultant’: it’s in the papers, it must be true

Mar 4, 2015 Posted by :   Stewart No Comments

No less a paper than the Times today described me as “one of Scotland’s leading digital media consultants” which is nice…

Margaret Thatcher and Gordon Brown

Scotland’s social media insurgency

Mar 3, 2015 Posted by :   Stewart 4 Comments

It’s been a gaffetastic period for unionist politics on social media. However, this is neither trivial nor ephemeral. Something very big is happening.

On social media, it appears, Scotland is already pretty close to being independent.

Labour has had a rough time: Kezi Dugdale told us all their leaflets were printed in England and reminded us that they failed to save Ravenscraig.

An unfortunate official advised us all to vote Tory to keep out the SNP.

Previously, a candidate tweeted a picture of herself standing outside a health centre, commenting on short staffing. The health centre was, of course, closed and had been replaced by a brand new one next door. (Later explanations about taking the picture there to get the sign in kinda missed the point.)

(I take no pleasure in this, by the way. I want to see all progressive parties campaigning effectively on social media – even if I disagree with them about the constitutional arrangements of these islands and even if many progressive friends would dispute that Labour is progressive. I digress…)

But now we have the cherry on the cake – and it’s from the Tories/Lib Dems not Labour. Some marketing genius in the bowels of Whitehall has decided to plaster assorted public works with the slogan “funded by UK government”. No doubt this was supposed to persuade voters not to back “separatist” parties in the general election.

Instead an entirely predictable memeplosion has blasted across Twitter (and Facebook in a different way) north of the Border. You can’t move for images of assorted Westminster-inspired disasters with the label “funded by UK government” slapped on them. This has been very covered by Wings Over Scotland and CommonSpace so I will only present a couple of my favourites.

First we have Maggie and Mr Timetable himself – and image I suspect SNP supporters will be making sure we all see a lot of in the coming months:

And we also have a shot of Ravenscraig:

The interesting thing about all this is that it’s all one way. Labour are mightily outgunned on social media in Scotland. The Tories, despite their enormous Facebook budget, remain irrelevant. Every misstep (or even just every step) they make is spotted, amplified and made hay with almost immediately.

I always tell my clients that, when it comes to political campaigning, the days of off-the-cuff, hit-and-hope tweets are long gone. (Find out more about my services here.)

As a former member of the Yes Scotland senior management team, this rings some bells with me. It’s what used to happen to us on a daily basis in the mainstream press. Everything we did was subjected to intense scrutiny and thrown back at us. We were held accountable for the cock-ups of people on the margins of or outwith the campaign.

As Head of Digital, my job was to focus on the media environment where things were a bit fairer: social media. We educated, informed and enthused our supporters. We sought out, seeded, promoted and encouraged other websites, groups and users.

While Yes Scotland may have been wound up. All those people, groups and websites have not gone away. They remain enthusiastic and committed. The Yes Digital legacy is that social media landscape in Scotland is heavily pro-independence.

Another consequence of the indyref campaign is that a lot of these people who are active online have despaired of traditional media. As customers, it took them for granted. As citizens, they feel it’s skewed the political landscape of their country. Now, they have formed their own digital landscape.

It’s an environment that needs to be treated with more respect than throwing together a trite slogan like “funded by UK government”. Scotland is different.

Proof of this can be found in the extraordinary crowdfunding campaign of Wings Over Scotland. (It’s a little-known fact that whenever you create a blog or website, you are contractually bound to refer to that site with the prefix “controversial”. Regardless of your views of the site’s tone, it is a must-read for anyone interested in Scottish politics.)

Speaking as someone who has started an online publication and knows how difficult funding is, what Stuart Campbell has achieved is utterly astounding. In the space of 24 hours, he raised more than £75,000. (At time of writing the total is £88,000.) A publication which can raise that kind of money in that kind of time is a serious player.

By my reckoning, Stu Campbell has a larger freelance budget than most news and features editors in Scotland.

Not only have a very large number of people of Scotland created their own new media landscape – they’re putting their hands in their pockets to keep it thriving.

Anatomy of an EPICFAIL: Labour on Twitter

Jan 19, 2015 Posted by :   Stewart No Comments

A real cracker (and cruncher) of a video

Jan 14, 2015 Posted by :   Stewart No Comments

A great wee piece of online video campaigning here from SumOfUs putting the boot into Doritos. Not quite as majestic as Greenpeace’s Everything Is Not Awesome but not far behind.