Digital media provide enormous opportunities to promote creative work, articles and messages to an enormous audience. My training will cut through bewildering detail and hyperbolic jargon to deliver simple, practical skills to enable you to use digital media to your advantage in a sustainable way. Focusing on free, web-based tools, it will help you find and access your audiences and boost your online profile.
- What the internet really is and what it can do for you
- Making a high-quality website for free
- Harnessing the power of text: from links to tags to SEO
- Pictures, audio and video
- Analysing your audiences
- Getting value, winning work and making (some) money
- Using social media to promote yourself: Twitter, Facebook, LinkedIn and the rest
- Tip, tricks and hints to give you a competitive edge