Comments on: How to save The Scotsman, The Herald and newspapers in general: a modest proposal http://www.stewart-kirkpatrick.com/souralba/how-to-save-the-scotsman/ Stewart Kirkpatrick on journalism, Scotland, the net Sat, 12 Sep 2009 02:12:43 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Christian Storstein http://www.stewart-kirkpatrick.com/souralba/how-to-save-the-scotsman/comment-page-1/#comment-312 Christian Storstein Wed, 20 May 2009 09:02:49 +0000 http://www.stewart-kirkpatrick.com/souralba/?p=1598#comment-312 Yet another convincing post calling for complete rethink by newspaper industry on its future: http://xark.typepad.com/my_weblog/2009/05/the-lack-of-vision-thing-well-heres-a-vision-for-you.html Yet another convincing post calling for complete rethink by newspaper industry on its future:

http://xark.typepad.com/my_weblog/2009/05/the-lack-of-vision-thing-well-heres-a-vision-for-you.html

]]> By: Christian Storstein http://www.stewart-kirkpatrick.com/souralba/how-to-save-the-scotsman/comment-page-1/#comment-296 Christian Storstein Mon, 06 Apr 2009 11:37:52 +0000 http://www.stewart-kirkpatrick.com/souralba/?p=1598#comment-296 http://www.ted.com/index.php/talks/jacek_utko_asks_can_design_save_the_newspaper.html http://www.ted.com/index.php/talks/jacek_utko_asks_can_design_save_the_newspaper.html

]]> By: Alan Taylor http://www.stewart-kirkpatrick.com/souralba/how-to-save-the-scotsman/comment-page-1/#comment-294 Alan Taylor Thu, 26 Feb 2009 11:48:58 +0000 http://www.stewart-kirkpatrick.com/souralba/?p=1598#comment-294 These days, newspapers are basically just adverts for the brand - and profits emerge through the web, and through judicious use of the archives. So you're absolutely right - the web site needs to be kicked up the **** big time, as it looks like an amateur piece of junk. I'd agree that a good interactive site generates repeat visits, and that the focus of web advertising should be global rather than local. I'd also consider archive access for a fee as a revenue-generator - effectively using the quality of the website as a guarantor of the quality of the archives. These days, newspapers are basically just adverts for the brand – and profits emerge through the web, and through judicious use of the archives. So you’re absolutely right – the web site needs to be kicked up the **** big time, as it looks like an amateur piece of junk. I’d agree that a good interactive site generates repeat visits, and that the focus of web advertising should be global rather than local.

I’d also consider archive access for a fee as a revenue-generator – effectively using the quality of the website as a guarantor of the quality of the archives.

]]> By: Johnnnie http://www.stewart-kirkpatrick.com/souralba/how-to-save-the-scotsman/comment-page-1/#comment-289 Johnnnie Sat, 21 Feb 2009 21:50:31 +0000 http://www.stewart-kirkpatrick.com/souralba/?p=1598#comment-289 A really excellent article. A mixture of passion, flexibility about using new platforms and an entrenched belief in delivering quality are what are all needed if these once-important and vital papers are to mark out their own territory in the current media soup. The kind of passion for quality exhibited in this piece. A really excellent article. A mixture of passion, flexibility about using new platforms and an entrenched belief in delivering quality are what are all needed if these once-important and vital papers are to mark out their own territory in the current media soup. The kind of passion for quality exhibited in this piece.

]]>