Clay Shirky revisits the controversial discussion of blog popularity and the power law effect and finds much the same: "The basic truth of such ranking systems is unchanged: for you to win, someone else must lose, because rank is a differential. Furthermore, in this particular system, the larger the blogsphere grows, the greater the inequality will be between being the most- and median-trafficked weblog." Adds Clay: "In February of 2009, I expect far more than the Top 10 to be dominated by professional, group efforts. The most popular blogs are no longer quirky or idiosyncratic individual voices; hard work by committed groups beats individuals working in their spare time for generating and keeping an audience."
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