Sour Alba

This piece originally appeared in w00tonomy’s Content Marketing Watch column.

Hotfoot from ScotWeb2 – a get-together of those with an interest in the public sector and the internet. Organised by Alex Stobart, a recovering civil servant,

The highlights, apart from my workshop on making the most of content, were talks by James Munro of PatientOpinon and Simon Dickson of Puffbox.

James’s described how his site offered patient feedback on NHS services. He demonstrated that inviting the public into the conversation, even with negative comments, led to positive outcomes. He also demonstrated PatientOpinon’s automated tagging system for comment, which was one of my “wow” moments of the year.

Simon Dickson caused everyone’s ears to wring with his revelation that the Foreign and Commonwealth Office website cost £19.2m, with the CMS alone costing £1.47m.Staggered by this he set up a business that builds websites using WordPress, which costs zilch.

This event was a great start to the coming debate over how public sector websites embrace the future.