Sour Alba

I was going to write about the inevitability of a savage media backlash against the YouTube/Britain’s Got Talent singing sensation Susan Boyle.

But it’s begun already.

You see the process starts slowly but it follows a well-worn formula.  As news outlets get bored with the story but know they have to keep flogging it, they will quickly tire of the insane “a star is born” hyperbole that has enveloped us  now. 

Then the tone will slighty change. At first, there will be “concerned” noises about the impact on this on Ms Boyle.

The next phase will be cautious: perhaps a lengthy chin-tugger from a “weighty” commentator about the questionability of this kind of lowbrow culture.  Maybe a music critic will give a “brutally honest” account of her singing compared to professionals.

After that it’ll get nasty. Perhaps there will a Daily Mail-esque “Is Susan the kind of role model we want?”. Then a lifestyle columnist will, in an attempt to be controversial, get stuck into Susan Boyle  with snide references to the fact she never married. There’ll be a vox pop taking potshots at any financial success she has on the back of her performance. A style “journalist” will have a go at the way she looks.

Then we’ll get into the muck-raking. Hacks will be crawling around looking for scandal: perhaps a never-been-kissed-and-tell (In fact there’s already a comment on YouTube saying: “I know Susan Boyle’s childhood love Patrick Quinn, he is an alcoholic living in Cambridge, I have GENUINE footage of him.” Nice.)

You can bet someone’s checking out the benefits she claimed while looking after her mother. The pubs near her will be staked out in the hope she gets blootered or says something unguarded. The hunt will be on for proof she mimed.

Maybe it’ll get desperate and there’ll be revelations that she once embezzled tent pegs from the Brownies or likes dressing up as Osama bin Laden.

Given its recent form, I fancy the Scottish Sunday Express to come into its own at this stage.

In any case, the process has begun. The Telegraph website has entered “concerned” mode. And, in a taste of things to come, seasons that concern with a wee dig at Susan’s appearance.

With her ghastly frock, wedge of frizzy hair and cowboy-like gait, Susan Boyle surprised us all and has since dipped her toe into the waters of fame.

On your marks…

 I’ve just hotfooted (hotfeet?) from BBC Scotland’s Politics Show where I chewed the fact about the future of Scottish papers. If you’re reading this before 1 March you can watch it on iPlayer. (I’m at 80 minutes in.)

I was pleasantly surprised to find myself agreeing almost totally with John McGurk about the net and the importance of “distinctive content”. He and I crossed swords many times over just these issues when he was managing editor at Scotsman Publications and sales figures loomed large in his mind.

Those figures have been brought into sharp relief by the departure of Mike Gilson through the revolving door of The Scotsman’s editor’s office.

On a personal level, I like Mike but it’s hard to be positive about his record.

He was parachuted in from a local newspaper in southern England. He was Johnston Press’s man. Like others at JP he can be accused of not understanding The Scotsman, thinking it was the Edinburgh Morning News. The paper is demonstrably poor. And, of course, sales collapsed to the tune of 14,000 sales.

However, this is far from the full story. Mike had many strong points. He was an enthusiastic editor and an imaginative journalist. He was the ninth to sit in the editor’s chair since I joined the paper in 1995. He was by no means the worst or even the second worst to occupy that bloodstained perch.

Those sales figures cannot be laid solely at Mike’s door. To support this assertion I would point to Johnston Press’s impact scotsman.com, which I edited for seven years. Thanks to the team I worked with, we built it up to be one of Google News’s top sites worldwide, a multi-award winner, 4 million users a month, blah, blah, blah.

But then JP got rid of the team, ditched the lovingly crafted site and imposed their own one, better suited to the Craphampton Argus than our huge international audience. Unique users have halved. 

My defence of Mike is based largely on this. As JP’s short-sightedness did to the websites so it did to the resources that the editor of the paper had at his disposal.

And unsurprisingly when you cut costs, sales fall. Unfortunately, that process will continue under the new ubereditor, John McLellan. This is no reflection on John. He’s a very strong choice. A shrewd, instinctive news man, he has been at TSPL since shortly after the relief of Mafeking. He has a gut feel for the readers. And he has for a long time been the most web-friendly editor at Barclay Towers. Also in the editorial hierarchy he has Tom Little and Ian Stewart, two talented stalwarts who *gasp* have more than a passing acquaintance with the TSPL products.

If anyone can make the (much denied) seven-day model work in practical terms, it’s these guys. Former Marine Ian Stewart’s been shot at, getting subs to work an extra couple of shifts won’t be much of a trial.  But in quality terms the move is a disaster – as is the Record’s similar move. Even Citizen Kane couldn’t save that situation.

It doesn’t take a genius to work out that making the product weaker does not make it more attractive to the customer.

The Scotsman is dying. So is The Herald. Here are some notes towards a plan to save them – and all newspapers. I’d like to see a consortium to put this into practice and save Scotland’s native, quality, national press for the nation. This isn’t born out of delusion but rather a few discussions I’ve had with like-minded senior journalists who believe that the money can be raised and that this is last chance to save these two titles.

All hail the New Media Company Generator – a worthy successor to the almost prophetic Web Economy Bullshit Generator. (I know companies that really do “exploit viral markets” and “scale robust communities”.)

The wickedly observed company generator came up with ThirstyBadger, which on the while I like better than w00tonomy.

It’s 18 months since I left scotsman.com. I knew the new Johnston Press redesign was, to put it very, very, mildly, unworthy to lick the boots of the 2001-2007 model.

I also knew that traffic would tank. I warned Tim Bowlder, the JP chief executive, of this face to face saying the JP redesign would lose “millions of page views and hundreds of thousands of users”. My warning was ignored and a JP apparatchik later explained that I had not understood how good their plans were.

Well, we can finally see how good their plans were. Audited traffic figures for scotsman.com have finally escaped into the light of day. According to ABCe, the site I edited for seven years now gets about 2 million unique users a month.

I’m still shaking my head over the American Press Institute’s announcement of a closed-door, invitation-only emergency meeting of only CEO-level newspaper executives to, in the words of E&P “ponder ways to revive the newspaper business.”
This is the last thing the newspaper industry needs. First, these are the very same proprietors of the newspaper industry’s decline. [...]

DON Brash and Nicky Hager may not see eye to eye on many issues - but they agree media coverage of the election campaign has been inadequate. They say high profile MPs Winston Peters, Peter Dunne, Bill English and Clayton Cosgrove have all had accusations levelled at them late in the campaign, with little or no analysis provided. Former National Party leader Dr Brash believes the media has a role in probing potential hypocrisy in a candidate’s statements, provided they give the candidate the

Last week was our crazy conference week; now we have our crazy earnings week. Check out our earnings channel for Q3 results from News Corp., Disney, Time Warner, and many more. We also have interviews with Disney CFO Tom Staggs and new Yahoo SVP Jeff Dossett by our own Staci D. Kramer.

Top headlines of the week from mocoNews.net and paidContentUK:

mocoNews:

– Microsoft Trying To Shiv the Potential Google-Verizon Wireless Search Deal

– Obama Used Mobile Advertising To Target Youth And Voters In Key Battleground States

– FCC Approves White Space Use For Wireless Broadband

– Nokia Slashes 600 Jobs; Targets Emerging Markets With Internet Services And New Handsets

– Sprint Decides To Keep Nextel After Potential Deal Unravels

paidContent:UK:

– Virgin Media Considers Content Divison Sell-Off To Become Comms Platform, Not Content Producer

– EMI Music To Reorg; Divided Into Three Global Units; EMI.com’s Limited Scope

– Babelgum COO Leaves In Latest High-Level Shakeup

– Election Section Perfection?: News Sites’ Presidential Strategies Prize Blogs, Tweets, Maps

– Industry Moves: Reed Elsevier Picks Smith For CEO; £3.6M Possible Salary, RBI Sale Top Of To-Do List

Briefing notes from our research director Lauren Rich Fine are still available: Positive Bias: The Problem With the Latest Online Ad Forecasts | Online Fantasy Sports: Growth Outlook Intact

Social Media Deals Report: This 199-page report, filled with charts and data, examines the categories, number and size of VC and M&A deal in social media from 2007 through 2008. Visit the ContentNext Reports page

Overseas web TV viewers could soon be watching Eastenders or Dr Who on the BBC’s VOD iPlayer, says the Beeb’s director of new media and technology, Erik Huggers. Speaking at Screen Digest’s conference on the future of online distribution (via MediaGuardian), he said that the iPlayer had built up 248 million views since its Christmas Day launch last year and said the barriers to non-UK viewers could be lifted. “The internet is, by definition, a global medium, yet today we are artificially blocking international access to the iPlayer. That’s a problem, in my mind, and a big challenge for the industry,” he said.

It’s a nice idea, but the question remains: what access model would the Beeb opt for? The iPlayer is funded through the British license fee, so would foreign viewers be expected to pay for the service? Or perhaps with the help of commercial division BBC Worldwide, views could be monetized? BBCWW this week began selling BBC TV shows on the French iTunes store for download from €1.99 per episode. If this same content were given away for free, it could hinder BBCWW’s foreign business plan. Another option would be to emulate the Virgin Media-iPlayer carriage deal; Virgin subscribers have watched 49 million videos since June.

– Multi-platform downloads: Huggers says another persistent problem for the iPlayer, multi-platform functionality, will be solved by the end of the year with a download manager compatible with every OS. PC users make up 85 percent of the iPlayer audience, Mac users 10 percent and minority platforms Linux and the Nintendo Wii users make up one percent each.

Rafat adds: Yoohoooo….if it happens.

Mark Logic Digital Publishing Summit, Thursday November 6, Westin Times Square. Insight and perspective from Outsell, Gilbane, Simon & Schuster, BusinessWeek.com, more. Evening cocktail reception. Cost is complimentary. Register now!