Stewart Kirkpatrick is one of the UK’s leading digital content experts with a proven track record of:
- Empowering content: making words, pictures, audio and video work hard for you
- Social media without the bullshit: making practical use of digital networks to deliver real-world value
- Practical digital training: equipping you with straightforward skills to unlock the power of the internet
He is an expert in targeting key messages to multiple target audiences across all digital platforms using great content. He is also highly skilled at setting up, building and managing teams, as well as effectively engaging with stakeholders.
Stewart is currently the Head of Digital at Yes Scotland, the all-party and no-party campaign for an independent Scotland. Since he became involved in YesScotland:
- Its Facebook likes have grown from 5,000 to more than 130,000
- Twitter followers from 5,000 to 30,000
- YouTube views have grown from 25,000 to 200,000
- Website traffic has quadrupled.
- And he has built a large committed team of online volunteers.
This study by Edinburgh University shows the effectiveness of his work.
He was the award-winning Editor (and one of the founding directors) of the innovative Caledonian Mercury. Since launch in January 2010, it has generated more than 2.8m page views, came second in the Newspaper Awards and won “Multimedia Publisher of the Year” in the 2010 Regional Press Awards. A member of the international committee of the Online News Association, he was named as one of “the top 50 people shaping online journalism” by UK Press Gazette. He was editor of the multi-award-winning scotsman.
He has worked as a consultant for the Scottish Government, STV.tv, The Times, Scottish Water andmany others. Stewart also provides training through the National Union of Journalists, lectures in online journalism at Edinburgh Napier University and regularly speaks at industry conferences.