Digital strategy, social media, social content, external engagement Content & Training

Stewart Kirkpatrick is a leading digital strategist and an expert in targeting key messages to multiple target audiences across all digital platforms using great content. He was the Head of Digital for Yes Scotland. In his time at YesScotland its Facebook likes grew from 5,000 to more than 350,000, Twitter followers from 5,000 to 150,000. YouTube views grew from 25,000 to 850,000. Website traffic quadrupled and he built a large committed team of online volunteers. He has been Editor of scotsman.com and The Caledonian Mercury, Scotland's first truly online national newspaper. Stewart was named "Multimedia Publisher of the Year 2010" in the Regional Press Awards, scotsman.com won multiple awards during his editorship and the UK Press Gazette named him as one of the top 50 people shaping online journalism.

Contact Stewart

Digital Consultancy Clients

Stewart has worked with a diverse range of clients across many sectors, including politics, the media, business and social enterprise, and can apply his expertise to your needs regardless of where or how you operate.

Party of European Socialists

Plaid Cymru – The party of Wales

Yes Scotland

Canongate Youth Project

National Union of Journalists

Scottish News

Inspiring Scotland

Scottish Green Party

About Stewart Kirkpatrick

Stewart Kirkpatrick is a leading digital strategist and an expert in targeting key messages to multiple target audiences across all digital platforms using great content. He is also highly skilled at setting up, building and managing teams, as well as effectively engaging with stakeholders. He is an expert in content strategy, digital marketing and media management.

He was the Head of Digital for Yes Scotland. In his time at YesScotland its Facebook likes grew from 5,000 to more than 350,000, Twitter followers from 5,000 to 150,000. YouTube views grew from 25,000 to 850,000. Website traffic quadrupled. He built a very large committed team of online volunteers.

He was Editor (as well as part-owner and director) of The Caledonian Mercury, Scotland's first truly online national newspaper. Launched on 25 January, 2010, it was read by 150,000 unique users per month during his editorship. Stewart was named "Multimedia Publisher of the Year 2010" in the Regional Press Awards and the Caley Merc was 'Highly Commended' in the UK Newspaper Awards 'Best Digital Service' category - coming joint second with The Guardian and beating the Telegraph and WSJ.com.

Previously he was the Content Marketing Director of w00tonomy, part of the Scottish Government's digital roster.

He was Editor of scotsman.com from July 2000 to May 2007. In that time traffic has increased tenfold, the site was one of Google News's top 30 sources and it won and was shortlisted for many national and international awards.

The UK Press Gazette has named Stewart as one of the top 50 people shaping online journalism.

This study by Edinburgh University shows the effectiveness of Stewart's work.